The design challenge for Moody Brew was to create a compelling brand identity for a London-based coffee company targeting Gen-Z consumers. The goal was to resonate with the unique characteristics of this demographic—often described as tired, anxious, yet extremely enthusiastic—while offering an affordable range of quality coffee.

To address this challenge, the brand drew inspiration from Chamberlain Coffee, incorporating quirky illustrations and whimsical design elements that align with Gen-Z's appreciation for authenticity and individuality. The visual identity was crafted to reflect the vibrant and dynamic nature of the target audience, ensuring that the brand stands out in a competitive market while fostering a sense of connection with consumers.

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